Business Plan Submissions Accepted Until Saturday, February 28th

The project name "Lien" is French for "connection" or "chain." "Lien Project by The SAZABY LEAGUE" is an incubation project themed around the idea that "there is still much that can be done in the 'real' world." It aims to solicit business plans centered on lifestyle and create opportunities for investment and partnership for outstanding proposals.

For over 40 years, The SAZABY LEAGUE has introduced new lifestyles to the world. Through creating a chain of business development via investment and partnerships, the company launched this project with the desire to foster a "chain of creating lifestyles a half-step ahead (Lien)."

Submit Your New Business Idea!

Business plans are being accepted until Saturday, February 28th, with finalists advancing after a preliminary screening. Judges for the final selection on Saturday, March 28th, will include Takashi Sawada, Representative of Revamp; Ryosuke Arai, Representative of Lumine; Masamichi Toyama, Representative of Smiles; Ichiro Kawanabe, Representative of Nihon Kotsu; Sadahiro Nakamura, Representative of Transit General Office; and Kenji Kobayashi, Director of DeNA. Rikuzo Suzuki, Chairman, and Koki Mine, Executive Officer, will represent The SAZABY LEAGUE, directly evaluating the business plans of the finalists.

Furthermore, a panel discussion is planned, featuring judges as panelists, exploring various themes such as fashion, "Made in Japan," and O2O.