HOW TO WRAP_ | Proposing a “Wrapping Style” Suited for Today

HOW TO WRAP_｜How to Wrap

Infuse Your Gifts with Personality and Originality

Introducing "HOW TO WRAP_": A Proposal for Contemporary Gift Wrapping

Introducing "HOW TO WRAP_", a new brand that rethinks gift wrapping. While traditionally associated with a feminine image, "HOW TO WRAP_" proposes contemporary elements and designs that align with modern lifestyles.

Text by OPENERS DESIGN

A New Brand Dedicated to the Art of Wrapping

As lifestyles become more diverse and enriched, the variety of gifts and the occasions for giving them have also evolved.

"HOW TO WRAP_" is a new brand for gifts that considers contemporary methods of "wrapping." Just as the sender and receiver, their sensibilities, and the gifting occasions are diverse, we believe that packaging should also be varied, and we propose new forms of wrapping. The highly anticipated first release features two series of wrapping papers.

The "GRID" series features wrapping paper on a near-white gray craft paper with a fine grid pattern. When wrapped, the grid transforms from a flat surface to a three-dimensional form, changing its expression depending on how it's wrapped and the shape of the object. The base craft paper has a suitable tension and thickness for wrapping. All three grid patterns are printed in a subtly darker shade of gray.

The other series, "GEOMETRY," uses craft paper with a worn texture and color, printed with geometric graphics using silk screen. The lines, rendered with the utmost possible fineness, are delicate yet strong and beautiful. Each sheet is carefully printed by artisans. This series is available in four base paper variations.

This is not just about giving gifts, but about enjoying the act of wrapping itself, regardless of gender. "HOW TO WRAP_" wrapping paper truly sets a new standard for gifts.