Price: ¥60,500 (excluding tax)
DESIGN /
PRODUCT
February 20, 2020
Men's and women's eyewear collection expressing the essence of Longines | LONGINES
LONGINES | Longines
Three Eyewear Series Released, Reflecting Longines' Diversity and Excellence
Longines is releasing a collection of optical frames and sunglasses for men and women, inspired by the brand's historical value.
Text by OZAKI Sayaka
A New Eyewear Collection Elevating Longines' Creations
This eyewear collection, reflecting the diversity and excellence of Longines watches, is a joint production with Italian eyewear manufacturer Marcolin. Longines' creations are sublimated in various design elements, creating a style that links to Longines watches. The sunglasses are divided into three categories: 'Classic,' embodying timelessness; 'Heritage,' looking back at the brand's history; and 'Sport,' representing modernity.
Matthieu Baumgartner, Vice President of Marketing at Longines, commented, "This is a wonderful project for Longines, allowing us to deliver the brand's values to a wider audience, not just through our watches. The collaboration with Marcolin has enabled us to create this collection without compromising the brand's values. Their expertise in eyewear guarantees high quality."
The sunglasses collection will be available at the Longines Boutique Ginza, and the full lineup, including optical frames, will be progressively available at Marcolin's partner stores nationwide.
Inquiries
Longines
Tel. 03-6254-7351
http://www.longines.jp