FAST TRADE | Launch of

FAST TRADE | GOLD MEN

Introducing Items Designed with Quality in Mind from "GOLD MEN," a Brand for Business Professionals

First Release in the Premium Line: Reading Glasses Now Available

Fast Trade, known for business bags and belts, has officially launched its own website (http://gold-men.com/) for "GOLD MEN," its business item brand, on Friday, August 1st. To commemorate the opening, they are releasing their first premium line item: lightweight reading glasses for business professionals.

Text by KAJII Makoto (OPENERS)

Reading Glasses Crafted in Sabae, Fukui Prefecture, the "Mecca of Eyewear"

The "GOLD MEN" brand was created with the concept of "creating and delivering products that satisfy business people who refuse to compromise in work or private life, bringing them joy." The basic line launched in 2013. The premium line, debuting now, offers items that are more refined in materials and design, and optimized for business scenes in terms of functionality.

The first item in the premium line is "Reading Glasses," developed for business people in the early stages of presbyopia. Emphasis has been placed on comfort, elegant gestures when putting them on, and portability when not in use.

With the theme of "stylish reading glasses that can be taken out and worn in an instant when needed," the design was handled by an eyewear design company in Sabae, Fukui Prefecture. Both the frames and lenses are handcrafted by artisans in Sabae, renowned as the "Mecca of Eyewear."

Pen Grip Design Adopted for Temple Arms

The design comes in three types: oval, browline, and square. The frames are made from lightweight and highly resilient beta-titanium. They offer a balance of lightness and durability, ensuring comfort for first-time reading glass users.

Furthermore, the adoption of a pen grip design on the temple arms allows them to be easily hooked onto chest pockets, glasses holders, books, or bags, making them conveniently portable.

Following the reading glasses, which are attractive for their smart design suitable for both business and private use, GOLD MEN plans to roll out other business items such as bags and belts starting this autumn.

Reading Glasses
Price: ¥17,820 - ¥24,300
Material: Beta-titanium
Lenses: CR (Optical plastic lenses / Blue light cut included)
Lens Power: +1.00 / +1.50 / +2.00 (for early presbyopia)
*Also available with PC lenses (non-prescription).

Fast Trade
0120-996-276

"GOLD MEN"
http://gold-men.com/
FAST TRADE
http://fast-trade.jp/