THOMPSON | Custom Color Order Campaign

THOMPSON

THOMPSON: A Belgian Bicycle Manufacturer with a Rich Heritage

A Color Customization Campaign to Create Your One-of-a-Kind Bike

Choose from 33 colors for a custom order, offering over 2 million possible variations.―THOMPSON, a long-established Belgian bicycle manufacturer, allows you to create a truly unique bike. While custom color options typically incur an additional charge of ¥20,000 (excluding tax), the "Color Customization: Free for a Limited Time Campaign" waives this fee until Monday, June 30th.

Text by KAJII Makoto (OPENERS)

Color Customization Fee Waived During the Campaign Period

Thompson's customizable models include three road bike and three MTB variants, totaling six models, with a palette of 33 colors. The range spans solid and metallic finishes, from fluorescent hues to pearl white. You can also select between a shiny or matte finish. While frame designs vary by model, you can customize the frame color, decals (stickers), and finish.

Your custom frame design, visualized on your PC, is meticulously recreated by designers at THOMPSON's Belgian headquarters. Skilled artisans then manage each step of the production process, ensuring that every bicycle is crafted with individual care. In fact, the majority of THOMPSON's sales are custom orders.

While many manufacturers outsource design and engineering, THOMPSON designs all its road bikes at its headquarters and handles painting and assembly in-house, ensuring rigorous quality control. Their MTB models are supplied to riders in the "Crocodile Trophy," the most demanding of all mountain bike races, a ten-day stage race. The reliability and off-road capability of these bikes have earned them widespread trust.

"Color Customization: Free for a Limited Time Campaign"

Period | Until Monday, June 30, 2014
Custom Order Fee | Free
Delivery | 1.5 months
Order Reception | THOMPSON authorized dealers (details on the "THOMPSON" website)
Made in Belgium

First Exhibition at "Premium Bike Impression"

"Premium Bike Impression," a special test ride event, will be held on Sunday, May 25th, allowing participants to freely ride coveted high-end road bikes and desired bicycles on the Jingu Gaien cycling course, where regular vehicle access is restricted. THOMPSON will also have a booth at this event. Attendees who test ride a bike will receive an original portable pouch as a gift.

Participation Registration

http://eventregist.com/e/premium_bike_impression

"Premium Bike Impression"

Date | Sunday, May 25, 2014
Time | 9:30 AM - 4:00 PM (Registration closes at 3:30 PM)
Main Venue | In front of the Meiji Jingu Gaien Picture Gallery, Tokyo
Test Ride Course | Jingu Gaien Cycling Course
Participation Fee | ¥1,000 (Tickets can also be purchased on the day at the venue)

http://www.bicycleclub.jp

https://www.facebook.com/PremiumBikeImpression

bicycleclub@ei-publishing.co.jp