ALESSI | Alessi Pop-Up Event Held at Isetan Shinjuku Store

ALESSI

Held as part of Mitsukoshi Isetan's "Global Green" Campaign

Pop-up Event by ALESSI

Proposing new ways to enjoy greenery through a collaboration with Ikuyo Takahashi of "Le Besset," a popular flower shop in Minami-Aoyama, Tokyo, and interior stylist Fumiko Sakuma.──A pop-up event by ALESSI, titled "ALESSI : EAT YOUR GREENS," will be held from May 12 (Mon) to 27 (Tue) at East Park, 5th Floor, Main Building, Isetan Shinjuku.

Text by KAJII Makoto (OPENERS)

Keywords: GROW, SHOW, EAT

The pop-up event "ALESSI : EAT YOUR GREENS" is being held in conjunction with Mitsukoshi Isetan's "Global Green" campaign, which begins on May 12 (Mon). In collaboration with Ikuyo Takahashi, owner of Le Besset, and interior stylist Fumiko Sakuma, the event will explore the free expression of life with greenery using ALESSI's kitchen tools and tableware, centered around the keywords "GROW, SHOW, EAT."

This year's theme for the "Global Green" campaign, held throughout the entire Mitsukoshi Isetan department store, is "CHANGE OF VIEW." This year, the focus is on products that connect people and society, having passed through countless hands, viewed from a new perspective. The content aims to provide an opportunity to look at our surrounding environment and the entire planet from a broader viewpoint, starting by recognizing the diverse relationships surrounding objects.

The Secret to Enjoying Greenery: Go "No Rule"

At ALESSI, Ikuyo Takahashi and Fumiko Sakuma will showcase bold styling using ALESSI cookware, with the motto "There are no rules for living with plants." Through their flexible sensibilities, they will create styling, such as vibrant and delightful tabletop gardens to both see and eat, highlighting the new appeal of ALESSI products.

"ALESSI: EAT YOUR GREENS"
East Park, 5th Floor, Main Building, Isetan Shinjuku
Event: Saturday, May 17, 1:00 PM - 5:00 PM
A 1-DAY POP UP SHOP featuring vegetable bouquets by Ikuyo Takahashi
will be held.
Limited edition sets combining ALESSI items will also be available.
Bouquets from ¥3,240

Mitsukoshi Isetan "Global Green" Campaign
Period: Monday, May 12, 2014 - Tuesday, May 27, 2014
Isetan Shinjuku: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Tel: 03-3352-1111 (General Inquiries)
Nihonbashi Mitsukoshi Main Store: 1-4-1 Muromachi, Nihonbashi, Chuo-ku, Tokyo
Tel: 03-3241-3311 (General Inquiries)
Ginza Mitsukoshi: 4-6-16 Ginza, Chuo-ku, Tokyo
Tel: 03-3562-1111 (General Inquiries)

http://www.isetanspecial.com/globalgreen/2014

Additionally, the "Global Green" campaign will feature the following events:

"Tohoku Cotton Project"
Bedding, 5th Floor, Main Building, Isetan Shinjuku
The "Tohoku Cotton Project" revives farmland in the Tohoku region, affected by the tsunami, as fields of salt-tolerant cotton. The bounty of this land, reborn from overcoming adversity, also contributes to supporting the disaster-stricken areas.

"ARNE & CARLOS ~Longing for Nordic Garden~"
Center Park / The Stage #5, 5th Floor, Main Building, Isetan Shinjuku
The Norwegian knit artist duo "Arne & Carlos" draw inspiration for their knitting from the wildflowers in their gardens. Their works embody a rich and open natural world.

"SIMEON FARRAR “ReART” PRODUCTS"
Promotion, West Park, 3rd Floor, Main Building, Isetan Shinjuku
Simeon Farrar's "Remake Art" project, based in London, transforms everyday furniture and clothing into art pieces through painting and printing. This display features apparel, bags, and stuffed animals that have been given new life by him.