Y's | Introducing "Y's WRAP," a New Line for Apple Products
Y's | WISE
Inspired by the Japanese art of wrapping
Introducing "Y's WRAP," a new line for Apple products
Y's has launched "Y's WRAP," a new line specially developed for Apple. Characterized by functional storage that supports an active lifestyle and a stylish, unisex design, the "Y's WRAP Tote" and "Y's WRAP Messenger" are now available at Apple Store retail locations and the Apple Online Store.
Text by KAJII Makoto (OPENERS)
Matte black achieves ultimate monochrome
Y's WRAP was born from the inspiration of Japan's culture and etiquette of "wrapping," exemplified by the furoshiki. Two types of bags, equipped with compartments for storing Apple products, have been released simultaneously.
Both the tote and messenger bags are in Y's signature black, offering an intelligent yet playful item that is easy to coordinate with daily outfits, not just for business use. The contrast between the front, with its striking gathered details that add a playful touch, and the back, featuring a pocket made of a robust mesh material that conveys strength, is another of Y's distinctive details.
The tote is equipped with protective material compartments on both inner sides, capable of storing up to a 15-inch MacBook. Three internal pockets for smart storage of essentials like an iPhone, AC adapter, wallet, and writing instruments support comfort tailored to the user.
Y's WRAP Tote
Y's WRAP Messenger
Price: ¥26,800 each (excluding tax) *Includes a bag with the Y's WRAP logo
Color: Black
Available at: Apple Store retail locations, Apple Online Store
http://store.apple.com/jp
http://store.apple.com/jp/retail/
*The "Y's WRAP Tote" is the only item available on the Apple Online Store.
Inquiries
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Tel. 03-5463-1540