38 Rug Patterns Available

The brand name "SECOND LAB." is a portmanteau of SECOND HAND and LABORATORY, signifying a "research institute that develops items inspired by American vintage clothing and antique雑貨." The brand proposes general goods inspired by souvenir shops found in American towns.

Since its founding in 2011, the brand has cultivated a strong following with its iconic rug mats, home goods, and雑貨 that evoke an American atmosphere, all produced in Japan. Their diverse products, meticulously crafted with a focus on handmade quality by factories and artisans with exceptional skills in Japan, are also garnering international attention.

At this BEAMS event, a corner showcasing the brand's world will be set up, featuring the exclusive Smile Cushion, making its debut. Additionally, the "(SECOND LAB. x bpr BEAMS) Alphabet Round Rug," designed with individual letters from A to Z, will be available for custom order, with a total of 38 variations (all 26 letters).

(SECOND LAB. x bpr BEAMS) Alphabet Round Rug
Price: ¥8,000 each (excluding tax)
Size: 60cm
Patterns: 38 total (all 26 letters)

Stores Hosting the Event:
BEAMS Yokohama Lumine
Event Dates: Friday, April 18 - Sunday, April 27, 2014
2-16-1 Takashima, Nishi-ku, Yokohama, Kanagawa Prefecture, Lumine Yokohama B2F
Tel. 045-444-0710
Business Hours: 10:00 - 21:00
Irregular Holidays

BEAMS JAPAN
Event Dates: Thursday, May 1 - Thursday, May 22
3-32-6 Shinjuku, Shinjuku-ku, Tokyo
Tel. 03-5368-7300
Business Hours: 11:00 - 20:00
Irregular Holidays

BEAMS News Page
http://www.beams.co.jp/news/detail/3046

SECOND LAB.
http://secondlab.us/