One-of-a-Kind Art Pieces and More Special Items to Appear!

Designer William Kroll, committed to British production and pursuing artisanal craftsmanship, possesses the skills and sensibility to be called a "denim master" based on his career.

His collections span clothing, including denim, as well as lifestyle products such as leather goods, shoes, watches, eyewear, and tableware.

"TENDER Co. OPEN HOUSE" is a limited-time, in-person event showcasing William Kroll's "TRESTLE SHOP," his online collection of lifestyle products. Alongside the latest collection, they will exhibit and sell archive pieces and unique art items.

Every Item You Touch is a Rare Treasure

TENDER Co.'s workwear, with its concept of "incorporating nature into clothing," is distinguished by unique dyeing methods. Tracing the history of dyes, they express new colors each season, with William Kroll himself meticulously dyeing each piece with time and effort.

The "Hand Thrown Pottery," crafted from a blend of British red earth and white clay from the South Coast, is entirely handmade by potters, with each piece possessing a unique shape and glaze.

Also available for order exclusively during the event are TENDER Co.'s original "STUFFED ANIMALS." Similar to their clothing, meticulous attention is paid to the fabric used and even the smallest components. Following the tradition of early European stuffed animals made from sheepskin and rabbit fur, TENDER Co. uses natural materials like wool and cotton. Made in Britain, every step from cutting and sewing to stuffing and finishing showcases the artisan's craftsmanship.

Additionally, limited-edition tote bags, stamped with designs and dyed with Tan Wattle, will be available. These are made from fair-trade Indian bags. Much like The Tastemakers & Co.'s concept of "small treads," the "TENDER Co. OPEN HOUSE" features a curated selection of rare items, each meticulously crafted in small batches with artisans. We invite you to experience William Kroll's world of dedication.

William Kroll

His collections, inspired by the machinery and workwear of Britain's steam locomotive era around the 1900s, center on the concept of integrating nature into clothing. After gaining tailoring experience on Savile Row, the designer, William Kroll, studied denim in Okayama before returning to London to launch TENDER Co. He currently also lectures on denim at Central Saint Martins in London.

TENDER Co. OPEN HOUSE at The Tastemakers & Co.
Dates | Saturday, March 15 – Sunday, April 20, 2014
Location | The Tastemakers & Co.
7-9-1 Minami-Aoyama, Minato-ku, Tokyo
Tel. 03-5466-6656
www.thetastemakersandco.com