Juttoku. | First Directly Managed Store Opens in Kagurazaka Bentencho
DESIGN / PRODUCT
January 5, 2015

Juttoku. | First Directly Managed Store Opens in Kagurazaka Bentencho


Juttoku.｜The First Direct Store Opens in Kagurazaka Bentencho


Juttoku., an incense brand inspired by the teachings of the "Ten Virtues of Incense."


The First Direct Store Opens in Kagurazaka Bentencho


Beautiful to behold, calming to the senses – a new way of experiencing Japanese incense in daily life.──Juttoku. (Juttoku), an incense brand that bridges the ancient teachings of "Koju Toku" (ten virtues and benefits of incense) with modern lifestyles, has opened its first direct store in Kagurazaka Bentencho, Tokyo, on February 28th.


Text by KAJII Makoto (OPENERS)



An Atmosphere Evoked by Incense Crafted from Natural Ingredients



Juttoku. was born from the desire to connect the ancient Japanese teachings of the "Ten Virtues of Incense" with contemporary lifestyles.




The brand offers a new kind of incense that is both visually beautiful and pleasantly aromatic, combining the incense-making techniques cultivated by the delicate Japanese aesthetic sensibility with the artistry of traditional Japanese confectionery, which has long been cherished for its seasonal motifs.

The brand is popular for its new stick-type incense, meticulously crafted using traditional techniques passed down by artisans on Awaji Island, and its decorative incense pieces (inkō) that release fragrance even without burning.



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The first direct store, "Juttoku.SHOP," offers a tranquil atmosphere where visitors can experience the meticulously crafted fragrances of Juttoku. with all their senses, within a space that embodies modern Japanese aesthetics.




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Following the opening, the store plans to host various workshops, including "Original Inkō Making," where customers can create their own unique fragrances, and "Mizuhiki Workshops," centered around the theme of "incense and Japanese hospitality."

In the atmospheric Kagurazaka Bentencho, immerse yourself in the culture of incense that has been cultivated throughout Japan's long history.




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Juttoku.SHOP
23 Bentencho, Shinjuku-ku, Tokyo 162-0054 White Cube 101
Tel. 03-6205-5211
Opening Hours | 11:00 AM - 7:00 PM
Closed Thursdays
http://juttoku.jp/