The iconic 'No. 3' celluloid glasses, representing the Showa era. New color: 'Smoky Whiskey'

NTS | Eyewear Producer Toshiyuki Araoka

Revived by the Passionate Appeal of Eyewear Producer Toshiyuki Araoka

NTS is an original brand developed by a glasses factory in Sabae City, Fukui Prefecture. When its representative work, 'No. 3,' originally produced from the 1960s to the mid-1980s, was revived in 2019, its authentic and timeless design gained popularity across generations in today's market.

Text by Satsuki Wakabayashi

The 'No. 3' model, made of celluloid by NTS, was a bestseller representing the Showa era, with a peak monthly production of 30,000 units.

Production of the brand ceased in the Heisei era, but in 2019, the product was revived due to the passionate appeal of eyewear producer Toshiyuki Araoka. Under the supervision of Koichi Takeuchi (President of Sun Optical), who was in charge of production at the time, the design has been faithfully reproduced.

The iconic 'No. 3' celluloid glasses, representing the Showa era. New color: 'Smoky Whiskey' | NTS

A new color, 'Smoky Whiskey,' is now available for the 'No. 3' model.

As the name suggests, the color evokes a rich aroma and mellow flavor. By using a gentle hue for the frame, the presence of the object is subtly softened, creating a gentler impression when worn.