A helmet brand from Boston. A long-selling model gets an upgrade

bern | バーン

Designed for a Perfect Fit. Unparalleled Comfort.

Introducing the upgraded "MACON 2.0" from "bern," an American brand that champions helmet use with a fashion-forward approach. This iconic model has achieved a lighter weight and enhanced durability.

Text by Satsuki Wakabayashi

With the rise of bicycle commuting and the increasing popularity of bike-sharing services, helmet usage is on the rise. Amidst this trend, one helmet brand is steadily gaining users by expertly balancing functionality and design.

That brand is "bern," founded in the United States in 2004. Its signature "MACON" model offers top-tier ventilation and resilience within an authentic design, making it suitable not only for cycling but also for action sports like skateboarding and snowboarding.

The "MACON" now boasts an upgraded model. Compared to its predecessor, it's 15% lighter and features a new shell for a 15% increase in strength. Furthermore, its "Japan Fit" design, engineered for the specific head shape of Japanese users, ensures an exceptional fit.