Tanaka Industries Inc | New Colors Arrive for Exceptionally Soft Towels
DESIGN / PRODUCT
April 3, 2015

Tanaka Industries Inc | New Colors Arrive for Exceptionally Soft Towels


Tanaka Industries Inc | Tanaka Sangyo


A Unique Collaboration Between Dark Social Entertainment and a Leading Towel Manufacturer


The Second Collection of "Dialog in the Dark Towel"


The "Dialog in the Dark Towel" is a collaboration between Tanaka Sangyo, a towel manufacturer headquartered and producing in Imabari City, Ehime Prefecture, and Dialog in the Dark Japan, known for its "social entertainment in the dark." The second collection, featuring three new colors (Natural, Charcoal, and Vermilion) and a half-size towel handkerchief called "Presto," will be released on Sunday, December 1st.

Text by KAJII Makoto (OPENERS)




Emphasis on qualities that appeal to the user's senses

"Largo" offers a gentle texture and feel, made from the finest Pima cotton, renowned among American cottons for its long and fine fibers. "Moderato" uses "Giza 88," a premium extra-long staple cotton from Egypt, as its main material, providing a comfortable, form-fitting feel. "Allegro" uses San Joaquin cotton from the U.S. as its main material, offering a comfortable experience with a sense of refined normalcy.This is the Dialog in the Dark Towel, a collection of these three lines (each with two types) launched in 2008, which also received the Good Design Award in the same year.


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The Dialog in the Dark Towel was developed through towel tasting (monitor testing) conducted by Dialog in the Dark's attendants (visually impaired individuals), who possess more delicate tactile and auditory senses than sighted individuals. The development prioritizes qualities that appeal to the user's senses, such as not only the "water absorbency and moisture-wicking" when the towel touches the skin, but also the "texture and feel" upon contact.

The collection, first released in 2008 in a single white color, now adds three new colors—Natural, Charcoal, and Vermilion—to its existing product lines. Furthermore, a new line of DID (Dialog in the Dark) towel handkerchiefs called "Presto" has been introduced.

Dialog in the Dark Towel
Largo

Excellent water absorbency and moisture retention; its gentle texture and feel last even after repeated washing.
Bath Towel ¥7,350 (75×150cm)
Face Towel ¥2,625 (44×80cm)

Moderato
Features a texture that becomes more familiar with each wash, while maintaining a moderate softness.
Bath Towel ¥5,250 (70×140cm)
Face Towel ¥2,100 (36×80cm)

Allegro
Compact size and moderate thickness allow for quick drying after washing.
Bath Towel ¥3,150 (60×120cm)
Face Towel ¥1,575 (34×80cm)

Presto
A half-size towel handkerchief that fits neatly into suit or uniform pockets. Comes in a gift box, making it an ideal present.
Half Towel Handkerchief ¥840 (25×12.5cm)
Four colors (White, Natural, Charcoal, Vermilion)
100% Cotton, Made in Japan (Imabari City)


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Tanaka Sangyo
5-1-35 Higashimura, Imabari City, Ehime Prefecture
Tel. 0898-48-2225
http://www.goldpearl.co.jp/

Dialog in the Dark
http://www.dialoginthedark.com/