DESIGN /
PRODUCT
January 15, 2015
MEDICOM TOY | New Brand "Sync." Launches November 1st
MEDICOM TOY
Concept: “Synchronize”
November 1: New Brand “Sync.” Launches
MEDICOM TOY, known for its Bearbrick and Real Action Heroes series, is launching a new brand, “Sync.,” on Friday, November 1st. The brand’s concept is “Synchronize.”
Text by KAJII Makoto (OPENERS)
Synchronizing the Connection Between “Artists” and “Objects”
The new brand, “Sync.,” will propose MEDICOM TOY-esque items through artwork and design, in collaboration with various artists from around the world.
With “Synchronize” as its concept, the brand aims to release playful items, valuing the connection between “artists” and “objects” with ideas and products, without being confined to a single genre.
We look forward to seeing what kind of objects will be created by what kind of artists when the web store opens on Friday, November 1st.
Sync. Official Site
http://www.syncstore.jp/