DESIGN /
PRODUCT
April 6, 2015
NOA | Two New Illustration Clocks by Eri Kaifuchi Now Available
NOA Precision
Charming and delightful illustrated clocks inspired by Parisian markets
The World of Designer Eri Kaifuchi
NOA Precision, a clock manufacturer, is releasing two new illustrated desk and wall clocks, "Enjoy Café" and "Happy Marché," designed by Eri Kaifuchi, whose work centers on creating "things that bring a moment of comfort." These will be available at lifestyle shops and general stores nationwide.
Text by Makoto KAJII (OPENERS)
A happy bird signaling tea time and a cheerful morning market design
Designed with the theme of "a moment of comfort," "Enjoy Café" evokes a "cozy café time." This desk clock embodies the designer's wish for users to enjoy relaxed moments at their favorite café or in the park, signaled by a bird of happiness chiming three o'clock.
Meanwhile, "Happy Marché," themed around "exciting, joyful moments," is designed to evoke "a market announcing the start of the day." This wall clock expresses the hope that each day will bring a sense of fun as time passes.
Eri Kaifuchi, a designer whose activities span illustration, collage, eraser stamp creation, craft goods production, floral design, and styling, commented, "Although the designs are a bit heartwarming, I draw them with the hope that people, particularly women who appreciate art and spaces with children, will spend their days in a pleasant way."


