GERVASONI: Opens its First Domestic Showroom, "GERVASONI TOKYO"
DESIGN / PRODUCT
May 11, 2015

GERVASONI: Opens its First Domestic Showroom, "GERVASONI TOKYO"


GERVASONI | GERVASONI

A popular interior brand for both indoor and outdoor luxury settings worldwide


Japan's first showroom, "GERVASONI TOKYO," opens


The world's leading furniture fair,Salone del Mobileis now in its 52nd year. GERVASONI, one of the few interior brands to exhibit every year since its inception, has opened its first domestic showroom, "GERVASONI TOKYO," in Minami-Aoyama, Tokyo.





Text by KAJII Makoto (OPENERS)





Collections characterized by the combination of diverse materials such as natural and artificial products

Gervasoni was founded in Pavia di Udine, northeastern Italy, in 1882. Currently, the company is led by the third generation of the Gervasoni family, brothers Giovanni and Michele. Their products are favored not only in private residences but also in luxury settings for both indoor and outdoor spaces, including hotels, restaurants, and cruise ships.



A key characteristic of Gervasoni's collections is the combination of diverse materials, including natural and artificial products. A wide array of materials such as rattan, rattan core, manila, manila hemp, bamboo, parchment, malacca cane, black walnut, pine, teak, aluminum, iron, and sandstone are used. Furthermore, the varied surface finishes result in highly distinctive and original products.



GERVASONI | Aoyama 02




A new world created by Art Director Paola Navone

Gervasoni, a long-established interior brand exporting to 50 countries worldwide, found a catalyst for further growth in its collaboration with Paola Navone, who joined as Art Director in 1996. Currently, Paola is responsible for all collection designs.



Paola Navone graduated from the Polytechnic University of Turin's Faculty of Architecture in 1973. She was part of Alchimia, one of Italy's most innovative design groups, for ten years, working alongside figures like Alessandro Mendini, Ettore Sottsass Jr., and Andrea Branzi. Her ability to fluidly shift between roles as an architect, designer, art director, interior designer, critic, and teacher is one of her significant appeals.



GERVASONI | Aoyama 03




GERVASONI | Aoyama 05




The "GERVASONI TOKYO" showroom features an early display of the new "BRICK series," unveiled at this year's Salone del Mobile. Visitors can fully experience the high-quality products born from a relentless pursuit of new materials and the worldview presented by Paola Navone.


GERVASONI | Aoyama 07


GERVASONI TOKYO

6-8-8 Minami-Aoyama, Minato-ku, Tokyo

Tel. 03-6418-5764

Opening Hours | 11:00 - 19:30

Closed Wednesdays
http://gervasoni.jp/