JAY TSUJIMURA | Dressing Up a New Leica: "Mr. M for Leica M240"

Now available in 15 colors to coordinate with your camera!

Dress up your new Leica with "Mr. M for Leica M240"

A laurel crown dedicated to lovers of the Leica M... named "Mr. M"──The laurel, revered since the age of Greek mythology as a symbol of victory, glory, and eternal love. This jewelry, crafted in the form of a crown signifying victory, is a special lucky charm exclusively for Leica M owners.

Text by Jay TsujimuraPhotographs by WADA Takahiro

The world's first dress-up jewelry for the new Leica M240!

JAY TSUJIMURA's concept of a lucky charm is "a gift from your present self to your future self." We hope that each time you hold your Leica M adorned with Mr. M, you'll be reminded of the meaning of the laurel crown. For your present and future... for victory, glory, and eternal love...

The jewelry I design doesn't just propose a "cool" style. Coolness and quality are fundamental prerequisites for me. Beyond that, I imbue each piece with the hope that it will serve as an amulet for your dreams and goals as you continue to challenge your potential, and as a lucky charm to support your life, crafting them all by hand.

It would be my honor as a creator if Mr. M is chosen by positive Leica owners and contributes even in a small way to boosting your creative motivation.

The "Mr. M Collection" from Tokyo is semi-custom-made

Mr. M expresses "strength hidden within beauty" through its elegant form, a blend of the wild, flowing undulations of floral vitality and suppleness. The silver gleam emanating from the laurel leaves and florals, meticulously hand-carved one by one, carries a warmth unique to handmade craftsmanship.

Furthermore, the luxurious presence of natural leather—diamond python and lizard—attached to the center of the laurel crown creates a stylish and luxurious collection truly befitting the Leica M.

The central leather can be chosen from 15 colors of genuine leather for a semi-custom order. The unique texture of each piece, due to the use of rare reptile leathers, is also a key appeal. The soft-release buttons and hot-shoe covers, crafted from sterling silver by hand, are a unique collection worldwide, merging the uncompromising skill of artisans who refine every detail to the 0.1mm with the sensibility of a designer cultivated in New York and London.

The Mr. M soft-release button features a low-profile design for a smooth shutter feel. It is also compatible with the Leica ME and MM, in addition to the M240. The Mr. M hot-shoe cover has a floral design on the side, concealing the EVF terminal of the Leica M240.

Additionally, the interior is lined with Vynix leather for a comfortable fit, and the inner sides are engraved with JAY TSUJIMURA's happiness formula: "Love + Peace + Joy = Happiness!!"

"Mr. M for Leica M240"

It's also stylish to subtly coordinate your beloved camera with your outfit for any occasion. The era of Leica dress-up is also the era of color coordination! We've also created matching pinky rings. Taking a shot while wearing the laurel crown pinky ring will surely make you feel even more excited.

Of the 15 leather colors, all are lizard except for the natural black and white diamond python.
Diamond Python Snake / Passion Red Lizard / Night Black Lizard / Ocean Blue Lizard / Sky Blue Lizard / Sakura Pink Lizard / Peony Pink Lizard / Fresh Green Lizard / Ivy Green Lizard / Forest Green Lizard / Violet Lizard / Tiger Lizard / Espresso Lizard / Dark Wine Lizard / Matte Gray Lizard