Ensuring Mt. Fuji Remains a Beautiful Treasure of Japan and the World for the Next 100 Years

The "Fugaku Thirty-Six Project," inspired by Katsushika Hokusai's 36 ukiyo-e prints titled "Thirty-Six Views of Mount Fuji," selects 36 content pieces themed around Mt. Fuji across genres such as books, music, and food. It proposes new ways to enjoy Mt. Fuji while dedicating a portion of its sales to the ongoing environmental conservation efforts for the mountain, which remains a concern. This project aims to pass Mt. Fuji on to future generations.

All 36 Items Allow You to "Support Mt. Fuji by Purchasing"

From "goodbymarket," a communication tool curated by Tomohiro Ikegaya, comes "case 3776," a tissue case that depicts Mt. Fuji up to its seventh station, and when a small amount of tissue is pulled out, the mountain is completed. Also featured is "Mt. envelope," where upon delivery, the recipient can tear along the perforation to reveal Mt. Fuji and its reflection, "Sakasa Fuji" (inverted Fuji), on the lake surface.



Also selected are heartwarming items such as "MARK'S" stylish wedding envelopes "FUJI" (Kinpu), incorporating auspicious Japanese motifs like Mt. Fuji, pine, plum, and chrysanthemums into mizuhiki and noshi. From "NN," there's the "Hinomaru Mt. Fuji" from the "立体手袋シリーズ" (立体手袋シリーズ - three-dimensional glove series), and "Aoi" offers the "Stole Nagagata (Mt. Fuji)," a soft gauze stole with tassels.