"Swatch Man & Swatch Woman" Mannequins Currently on Display

This year, marking SWATCH's 30th anniversary, "Swatch Store Shibuya," the 11th direct store in Japan, has opened. The store carries approximately 450 items.

The store's interior follows the global concept found in SWATCH stores worldwide, but its key feature is the "Touch & Feel Experience," allowing customers to actually touch and try on most of the products. Trying a watch on your wrist offers a more realistic feel than simply viewing it on display.




To commemorate the opening, a story unfolds featuring a man and a woman transformed into SWATCH watches through special effects, embarking on a love story in the streets of Shibuya. The narrative is divided into six themes, each corresponding to a letter in "S・W・A・T・C・H."
※Other videos can be viewed on YouTube (http://www.youtube.com/user/SwatchJP?feature=watch).



To celebrate the grand opening, 128 sets of the "NEW GENT LACQUERED Collection" in a special Shibuya store-exclusive package, sold as a set of two, are available at a special price of ¥10,500.