A design that gracefully transcends all boundaries of gender, age, occupation, era, and region

tel you is an original brand from Yatsugatake. The designer, who gained experience at an apparel manufacturer in Tokyo, relocated to Yamanashi Prefecture and established the brand in 2017.

Focusing on bags and hats, the brand proposes unprecedented designs and durable, user-friendly forms that transcend existing categories such as gender, age, and race. Furthermore, material selection is thorough, utilizing materials that minimize environmental impact, such as in the treatment of dyes and wastewater.


The "Asymmetric Tote Bag" is designed so that its base becomes horizontal naturally when items are placed inside. This balance was achieved through repeated adjustments to the handle's position and angle. Moreover, the brand offers repair services whenever possible, embodying a communication between maker and user that is only possible with medium-scale production. In this day and age, perhaps this is the kind of item we need.

Price |
Cotton Asymmetric Shoulder Navy¥14,500 (excl. tax)
Cotton Asymmetric Shoulder White x Ink¥15,500 (excl. tax)
Linen Asymmetric Shoulder Light Indigo¥15,000 (excl. tax)