“You said it goes down smoothly…” March 8th is Sour Day

RUTTEN_, a purveyor of coffee and alcoholic beverages, will host the “Sour Day” event.

Inspired by the poetry collection “Salad Anniversary” (by Machi Tawara), this event playfully combines the date March 8th with the Japanese word for sour. On the opening day, Friday, March 8th, all original sours will be priced at ¥380.



During the event, new coffee-flavored sours and original merchandise will be released. The graphics for the glasses and socks were created by Mai Nagao, who works as an illustrator and is part of the staff at eyewear specialty store Blink Gaienmae.

Socks will be available in two types: men's and women's. These sours, unlike any other, and the unique original merchandise are sure to bring a touch of simple happiness.

Original Glass
Price: ¥1,000 (excluding tax)

Original Socks (Men's, Women's)
Price: ¥1,400 (excluding tax)

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