DESIGN /
PRODUCT
December 4, 2014
SEIBU | 'Italian Independent Debut Fair' to be Held with Grandson of Former Fiat Chairman Visiting Japan
SEIBU IKEBUKURO
Lapo Elkann, grandson of the former chairman of Fiat, visits Japan for the "Italia Independent Debut Fair"
"Italia Independent Debut Fair"
The "Italia Independent Debut Fair," featuring the concept brand "Italia Independent" founded by Lapo Elkann, grandson of the former chairman of the Italian automotive company Fiat, will be held at Seibu Shibuya Store from April 2nd (Tuesday) to April 15th (Monday).
Text by KAJII Makoto (OPENERS)
Approximately 500 items including apparel, fashion accessories, and sofas!
Italia Independent, a brand that champions the slogan "TRADINNOVATION" (a fusion of tradition and trend befitting a family of Italian nobility), is characterized by its sophisticated yet playful designs. The brand extends beyond fashion to encompass cars, furniture, and electronics, and has garnered attention for collaborations with Fiat 500, Alfa Romeo, Borsalino (hats), and Diesel (jeans).
Having launched in Japan late last year, Seibu Shibuya Store is the first to offer a comprehensive range from apparel to eyewear. This debut fair will showcase a curated selection of this season's recommended apparel and goods. Furthermore, it will be the first in the nation to accept pattern orders for the "FIAT500 Sofa," a collaborative model with the Italian furniture manufacturer Meritalia.
Additionally, a not-to-be-missed event is the talk show featuring Lapo Elkann, renowned in Italy as a modern dandy, who will visit to promote the brand (Note: Visit cancelled due to personal reasons; CEO and Managing Director will attend).
Italia Independent Lapo Elkann Talk Show
Date: Wednesday, April 10, 2013, 18:00 onwards
Venue: Seibu Shibuya Store, B Building 5F, Next Space
Italia Independent Debut Fair
Date: April 2nd (Tuesday) - April 15th (Monday), 2013, 10:00-21:00 (Sundays/Holidays until 20:00)
Venue: Seibu Shibuya Store, B Building 5F, Next Space
Born in 1977. Grandson of the former chairman of Fiat. After joining Fiat in 2004, he played a central role in revitalizing the Fiat brand and earned high praise for his marketing acumen. Following his departure in 2007, he established the fashion brand "Italia Independent." Known for his impeccable fashion sense and distinguished lineage, he is recognized not only in Italy but across Europe as a fashion icon and celebrity, frequently appearing in magazines.
Italia Independent
http://www.italiaindependent.jp/


