A New "Select Shop" Style Store Featuring Popular Scandinavian Furniture

With the concept of "choosing interiors as you choose clothes," EDITION BLUE selects furniture, lighting, and miscellaneous goods, blending Scandinavian styles with Italian modern and vintage pieces.

What nendo / Oki Sato has introduced this time is not a focus on total interior coordination, but rather a product selection and spatial composition that allows customers to enjoy the "feeling of nurturing furniture little by little," starting with a favorite chair.


The open and airy floor, based on Scandinavian blue and white with bright flooring, features an experiential space divided into three steps according to life stages.


In conjunction with the opening of EDITION BLUE, new original furniture, redesigned by nendo / Oki Sato from the classic models of "Akita Mokko," Japan's only specialist in bentwood furniture, will also go on sale.


The lineup includes the "Chair No. 508 EB," a redesigned version of the long-selling "No. 508" model with decorative curves on the front legs replaced by simple straight lines and a revised frame structure for a lighter feel, and the "Chair No. 500 EB," available in seven soft colors applied like icing to the top of the solid beech wood back. Alongside various tables, stools, and sofas, a total of nine planned EDITION BLUE original items will be available.


We also draw attention to the lineup, which further refines the strengths of timeless design and adds simple details to suit contemporary lifestyles.
Oki Sato
Representative / Designer, Design Office nendo. Born in Canada in 1977. Graduated with top honors from the Department of Architecture, School of Science and Engineering, Waseda University in 2000. After completing his graduate studies at the same university in 2002, he established Design Office nendo. With the concept of "making people feel a small '!'", he works on a wide range of designs including architecture, interiors, products, and graphics, based in Tokyo, Milan, and Singapore. In 2007, he was selected by Newsweek magazine as one of the "100 Most Respected Japanese in the World" and in 2008 as one of the "100 Japanese Companies to Watch." In 2012, he received "Designer of the Year" from Wallpaper magazine (UK) and the Elle Deco International Design Awards. His works are housed in numerous major museums worldwide, including the Museum of Modern Art (USA) and the Centre Pompidou (France), and the Victoria and Albert Museum (UK).