Shin-Yoshiwara is a brand founded by a designer born and raised in Yoshiwara. The brand delves into the history of the area, once a thriving pleasure district, and translates it into sophisticated and humorous souvenirs.


The newly released "Sakasa Kurage Bag" is made of PVC, making it perfect for trips to public baths or the pool. It can also be used for leisure activities like cherry blossom viewing or picnics, perhaps to carry wine or beer. An embroidered "hot spring" mark adds a touch of accent.

"Sakasa Kurage" is said to be slang related to inns, used from the 1940s. It is available at the event "TOKYO Kaihoku no Yu" held at Isetan Shinjuku Store until May 13th.

Sakasa Kurage Bag
Size: Approx. 20 (bottom) x 25.5 (height) cm, Handle approx. 35 cm
Price: ¥12,000 (excluding tax)