VICTORINOX | Japanese x Swiss Design Army Knife

VICTORINOX | Swiss Army Knives

Japanese × Swiss Design Army Knives

This year, Victorinox, the Swiss Army knife maker, received the "Product Design 2012" award at the global design competition "reddot design award." Currently on display at the "Swiss Design Award Exhibition" held at Spiral Garden is the "Victorinox TOMO," an army knife originating from Japan. A limited edition of this model is available for purchase at the venue.

Text by SUGIURA Shu (OPENERS)

Limited Edition Model Sold at Swiss Design Award Exhibition

The model on display is the "Victorinox TOMO."
This army knife was developed by Victorinox's Japan branch, in collaboration with the design firm Abita. Since its launch in September 2011 as the new face of the Swiss Army knife, which has maintained its design for 128 years, it has garnered global support. The fact that Victorinox's Swiss headquarters adopted this Japan-market-targeted design for worldwide release speaks to its excellence as a product design. It innovatively breaks from the traditional image with its rectangular form, without compromising the high functionality of the Swiss Army knife.

Also Participating in the Swiss Design Award Exhibition

The "Victorinox TOMO" on display

The limited edition model available for sale in conjunction with this exhibition features a special specification with colored logos. It's a more vibrant design, with seven color variations that stand out even more vividly.

The ongoing Swiss Design Award Exhibition was established in 1991 under the auspices of the Langenthal Design Center in Switzerland. Its aim is to foster and encourage groundbreaking ideas that suggest the future of Swiss product design. Projects by designers or students who are Swiss nationals or who study or work in Switzerland, as well as companies with headquarters, R&D facilities, or production sites in Switzerland, are eligible to enter. Award-winning works are selected through a judging panel of renowned Swiss experts from various fields, and the award is presented biennially.

Display Mimics the Swiss Flag

The "Victorinox TOMO Limited Edition Model" comes in seven colors

This time, Victorinox, which participated in the Swiss Design Award Exhibition,
The "Victorinox TOMO," a product concept originating from Japan. At this exhibition, which promotes exchange between the Swiss and Japanese design communities, the Victorinox TOMO is poised to be a highly symbolic presence.

Victorinox TOMO Limited Edition Model
Blade (small knife), scissors, nail file, nail cleaner, key ring
¥2,940
http://www.victorinox.com/jp/content/news_page/sak_news_20121025

Swiss Design Award Exhibition

November 6 (Tue) - 18 (Sun), 2012, 11:00 - 20:00
Venue | Spiral Garden (Spiral 1F)
5-6-23 Minamiaoyama, Minato-ku, Tokyo
www.swissdesign.jp