For a Christmas Surprise Gift, How About "Candy" Like Diamonds? | Ameya Eitaro
DESIGN / PRODUCT
December 6, 2017

For a Christmas Surprise Gift, How About "Candy" Like Diamonds? | Ameya Eitaro


Ameya Eitaro


Ameya Eitaro's 10th Anniversary Product Series, Part 4
Seasonal Limited Edition "Christmas Jewel"


Ameya Eitaro, the second brand of Eitaro Sohonpo, has released the seasonal limited edition "Christmas Jewel" in a limited quantity as the fourth installment of its 10th anniversary product series.

Text by YOSHIDA Miho




Handcrafted by Confectionery Artisans: A Beautiful Sparkle Born from Delicate Cuts


Eitaro Sohonpo, founded in 1818, opened its candy specialty brand "Ameya Eitaro" in 2007, expressing evolved candies unbound by conventional ideas. The year 2017, marking the 10th anniversary of its opening, sees the release of new products each season.

These include "Sweet Heart," a bright red heart-shaped candy released for White Day; "Cool Lip," a summer limited edition product with a balanced blend of two fruits; "Tea Lip," a winter limited edition product that pairs tea with honey candy; and the newly released "Christmas Jewel." This last item is exclusive to the holiday season.

The sparkle of the "Christmas Jewel" is akin to that of a diamond. Its brilliance is maximized by a "brilliant cut."

To achieve this beautiful sparkle, artisans meticulously handcraft each delicate cut. The red box, designed to resemble a ring case, is adorned with a white heart-shaped ribbon. How about this as a gift for someone special?

Christmas Jewel

Christmas Jewel


Christmas Jewel *Limited Quantity Available*

Retail Locations | Ameya Eitaro Isetan Shinjuku Store, Ginza Mitsukoshi Store *Sales end when sold out*
Price | ¥2,700 (excluding tax)

Inquiries


Eitaro Sohonpo


Tel. 0120-168-061


http://www.ameyaeitaro.jp