DESIGN /
PRODUCT
February 18, 2015
SII: ISSEY MIYAKE Watch Project Unveils Two New Models
SII | SEIKO INSTRUMENTS
Designs by Satoshi Wada, Japan's leading car designer, and Naoto Fukasawa debut
ISSEY MIYAKE Watch Project: New Models Arrive
From Seiko Instruments' ISSEY MIYAKE Watch Project, the "W" series designed by Satoshi Wada, a leading Japanese car designer, welcomes an orange dial model (SILAY005). Additionally, a new model featuring gray inorganic glass joins the "TWELVE" series designed by Naoto Fukasawa. Both will be released in October.
Text by KAJII Makoto (OPENERS)
A refined black case paired with a natural, high-quality tanned leather band,
Leather Band Model Also Released Simultaneously
Launched in 2001, the ISSEY MIYAKE Watch Project, under the overall direction of ISSEY MIYAKE, collaborates with leading designers in the design world such as Shigeo Mashiro, Harri Koskinen, Tokujin Yoshioka, Naoto Fukasawa, Ross Lovegrove, and Yves Béhar, alongside SII, to develop unique watch series.
The "W" by car designer Satoshi Wada is a chronograph watch that incorporates the essence of car design, with a dial and hands reminiscent of automotive instruments and a solid case inspired by aluminum wheels. It pursues Japanese minimalist beauty through its uncluttered, calm dial design. A new model has been added, featuring a vibrant orange dial inspired by the instrument panel of a sports car, bringing a fresh taste to the lineup.
Satoshi Wada
Car & Product Designer. Born in Tokyo in 1961. Graduated from Musashino Art University. Joined Nissan Motor Co., Ltd. in 1984. Studied at the Royal College of Art in the UK from 1989-1991. Moved to Audi AG / Audi Design in 1998. Responsible for the A5, praised as "the most beautiful coupe in the world," contributing to the global success of the Audi brand. Became independent from Audi in June 2009 and established his own design studio, "SWdesign TOKYO." Since becoming independent, he has focused on developing new vehicle designs while also dedicating efforts to designing "minimalist objects and lifestyles for a new era."
"W"
Model | SILAY005
Price | ¥47,250
Case | Stainless steel (black IP)
Band | Stainless steel (black IP)
Dial | Orange
Weight | 155g
Model | SILAY006
Price | ¥42,000
Case | Stainless steel (black IP)
Band | Natural leather (tanned leather)
Dial | Black
Weight | 100g
A Watch with a Calm Expression, Its Chic Hues Blending into Autumn/Winter Attire
The "TWELVE" series, designed by Naoto Fukasawa, is popular for its timeless, universal design, which displays time simply using the 12-sided shape of the glass case and its bold hands, omitting all numbers and markers on the dial. The newly added model features gray inorganic glass, offering a different atmosphere from previous TWELVE models with its delicate gray hue.
Naoto Fukasawa
Product Designer. Born in 1956. He designs for leading brands in Europe, Asia, and Japan, and consults for major corporations. He continues to hold workshops that derive designs from human unconscious memories and actions, based on his philosophy expressed as "Without Thought." In 2006, he co-founded "Super Normal" with Jasper Morrison. In 2007, he was awarded the title of Royal Designer for Industry by the Royal Society of Arts in the UK.
"TWELVE"
Model | SILAP018
Price | ¥31,500
Color (Case/Band) | SS/Gray glass + black leather band, 2-hand small (hour, minute)
Case Diameter | 28mm
Model | SILAP019
Price | ¥31,500
Color (Case/Band) | SS/Gray glass + black leather band, 2-hand large (hour, minute)
Case Diameter | 38mm
Model | SILAP020
Price | ¥33,600
Color (Case/Band) | SS/Gray glass + black leather band, multi-hand large (hour, minute, second, date, day)
Case Diameter | 38mm
SEIKO INSTRUMENTS
Watch Customer Service
0120-181-671
ISSEY MIYAKE Watch Project
http://www.isseymiyake-watch.com/


