DESIGN /
PRODUCT
December 5, 2016
The AROMASTIC personal aroma diffuser that lets you carry scent with you | Sony
Sony
Carry Five Scents Freely
Sony has officially launched "AROMASTIC," a personal aroma diffuser with a cartridge system. This product was born from Sony's new business creation program (Seed Acceleration Program), which solicits business ideas from within the company.
Text by Kosaku Waseda (OPENERS)
Aroma Cartridges Supervised by Neal's Yard Remedies
From November 2015 to January 2016, "AROMASTIC" conducted crowdfunding on "First Flight," a site operated by Sony, and proceeded with product development while incorporating feedback from supporters.
Despite its compact size that fits in the palm of your hand, it allows you to enjoy switching between different scents by inserting a cartridge containing five types of aromas. The scents are natural plant-derived essential oils supervised by aromatherapists from Neal's Yard Remedies, a British organic cosmetic brand.
The scent emitted from here is said to stimulate emotions such as a sense of security, pleasure, tension, alertness, and meditation. For example, AROMASTIC proposes a new scent habit to shift your mood with aromas tailored to your lifestyle and feelings, such as when you want to concentrate at the office or relieve tension before an important occasion.
Simply select your desired scent and press the button to instantly release the aroma. You can enjoy the scent immediately with simple operation. It also features a dry air system that disperses scent without heat, so it can be used anywhere without worrying about disturbing others.
There are three types of cartridges available.
'for Basic' combines popular Neal's Yard scents into a single cartridge. It caters to desires such as 'wanting to spend time peacefully,' 'wanting to face myself calmly,' 'wanting to concentrate on work or study,' 'wanting to refresh with a healthy mood,' and 'wanting to relieve tension.'
'for Beauty' is selected for those who want to lead beautiful lives, with options like 'wanting to regulate my rhythm,' 'wanting to engage in self-improvement like yoga,' 'wanting to feel feminine,' 'wanting to calm emotional fluctuations,' and 'wanting to regain confidence.'
'for Business' offers scents for busy professionals, such as 'before starting work,' 'when concentrating on work,' 'when organizing thoughts,' 'for important moments like before a presentation,' and 'when wanting to recharge for the next day and rest well.'
The AROMASTIC comes in two color variations: black and white. A silicone jacket, available in three colors, is also sold as an accessory to protect the AROMASTIC unit. Like choosing a scent, you can enjoy changing the color of the main unit.
AROMASTIC
Size | Approx. W25 x H86 mm
Weight | Approx. 33g
Operating Temperature Range | 5°C - 35°C
Price | ¥8,980 (excluding tax)
Exclusive Cartridge
Price | (for Basic) ¥2,280, (for Beauty) ¥2,780, (for Business) ¥2,780 (excluding tax)
Silicone Jacket
Colors | Blue, Pink, Beige
Price | ¥1,480 (excluding tax)
Inquiries
First Flight
https://first-flight.sony.com/
AROMASTIC
http://scentents.jp/aromastic/




