Equipped with Numerous Shooting Modes and a Timer

The appeal of instant cameras lies in their ability to capture moments easily and share the resulting photos immediately.

Leica's first-ever instant camera, the 'Leica SOFORT', has now joined the lineup. Its appearance is enveloped in a stylish design specially developed by the Leica design team.

Available in orange, white, and mint, these color variations reflect the charm of instant photography, allowing for casual enjoyment that matches one's fashion and lifestyle.


In its automatic mode, the Leica SOFORT utilizes natural light as much as possible, minimizing the use of the built-in flash. This allows subjects to be captured in a natural atmosphere.

In addition to automatic mode, shooting modes include options for parties & people, sports & action, and close-ups, allowing characteristics to be adjusted according to the subject. Furthermore, it is equipped with creative modes such as double exposure and bulb exposure, as well as a selfie mode and self-timer.

To ensure reliable shooting every time, the camera automatically adjusts settings such as exposure time and aperture according to the user's selected mode.

Regardless of the selected program mode, the focal length can also be chosen. This enhances creative freedom during shooting by allowing users to set for standard or distant subjects, or by selecting different modes. Additionally, alongside color film, monochrome film will also be sold for users who prefer black and white photography.

This model offers a range of accessories for both the camera body and the captured photos. Among these are straps that match the camera's color variations and the 'Leica SOFORT Photo Display'.

This allows photos to be turned into objects or displayed like a photo frame by attaching them to a flat surface.

The Leica SOFORT is scheduled for release in November 2016 at Leica Stores, Leica Boutiques, and authorized Leica dealers.

Leica SOFORT
Release Date | November 2016
Price | ¥34,560 (incl. tax)
Size | Approx. W124 x H94 x D 58 mm
Weight | Approx. 305g
ISO Sensitivity | ISO 800 instax film
Self-timer | 2 sec / 10 sec
Power Source | Lithium-ion Battery Pack (3.7V, 740mAh, 2.6 Wh)
Battery Life | Approx. 100 shots (at 20°C)