Steiff | Summer's New Collection "Steiff Selection Series".
DESIGN / PRODUCT
December 25, 2014

Steiff | Summer's New Collection "Steiff Selection Series".


Steiff | Steiff


Steiff's 2012 Summer Collection


From Steiff, the German company that created the world's first plush toy, comes the new "Steiff Selection Series," inspired by summer marine style. It features a new felt material, distinct from mohair or alpaca.



Text by KAJII Makoto (OPENERS)



Limited to 2,000 pieces worldwide. Features a silver-on-white tag and silver button.




The "Steiff Selection Series," launched with the 2011 Autumn/Winter collection, embodies Steiff's desire to propose a new lifestyle. It's popular not only as a plush toy but also as an accent for interior decor.


Steiff teddy bears are recognizable by the "button" and "tag" always attached to the left ear of every plush toy since 1904. For this Steiff Selection Series, a silver-on-white tag and silver button are used. The back of the tag is inscribed with a serial number indicating its limited edition status.

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The teddy bears, dressed in refreshing marine looks, feature stripes and anchor motifs, making them perfect gifts. Additionally, characters inspired by marine life, such as dolphins, seagulls, and penguins, with their humorous expressions, can be enjoyed as interior decor or fashion accessories.

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Steiff Boutique Ginza Main Store
7-8-5 Ginza, Chuo-ku, Tokyo, 5th Floor
Tel. 03-3569-3377
http://www.steiff.co.jp/