solano | Introducing a New Brand of Children's Bicycle Helmets

solano

Kids, Fashion, and Cycling: A New Theme

A New Brand of Bicycle Helmets for Young Children is Born

Following the revision of the Road Traffic Act in 2008, wearing a helmet while cycling became a recommended practice for children under 13. However, a recent survey by the Tokyo Metropolitan Government (announced May 8, 2012) revealed that awareness of this recommendation remains low, at only about 60%. To address this situation, a new brand of bicycle helmets for young children, "solano," has debuted with 10 designs, aiming to be fashionable helmets that complement children's everyday wear and going-out outfits.

Text by KAJII Makoto (OPENERS)

An Elegant Hunting Cap Style That Fits Any "Going-Out" Outfit

When one thinks of children's helmets, the options are typically limited to cheap, character-themed items that emphasize a stereotypical childishness, or imported brands with a strong street culture vibe, or sporty designs.—Solano was developed to meet the needs of parents who are particular about their children's fashion, offering stylish and high-quality helmets.

DIC Plastic Co., Ltd., part of the DIC Corporation (formerly Dainippon Ink and Chemicals), known for its color guides, has poured over half a century of helmet-making expertise and the advanced printing technology unique to the DIC Group into creating this new concept in children's bicycle helmets, emphasizing coordination with children's fashion.

The lineup features designs inspired by hunting caps, resembling hats, and offers timeless patterns like tartan checks, glen checks, herringbone, and marine stripes, all rendered possible by advanced printing technology. These designs are unlikely to go out of style.

Their appeal lies in their versatility, easily coordinating with a wide range of fashion tastes. They are ideal as a staple item for outings, not only for cycling but also as essential safety gear for emergencies.

Solano
Price | ¥4,935
Size | S (head circumference under 49-57cm), XS (head circumference under 46-51.5cm)
Age Range | S (approx. 3-6 years), XS (approx. 1-4 years)
Colors | Tartan Red, Glen Check, Marine Stripe, Pink Zoomer, Rain Dot (all S size, 5 colors); Herringbone, Glen Check, Stripe (Lime Green), Racer Line, Pink Dot (all XS size, 5 colors)
Weight | S (260g), XS (250g)
Safety Standards | SG Mark Certified
http://solano.dic-plas.co.jp/