Five Archetypes: Actor, Writer, Artist, Film Director, Architect

Ena Eyewear Kogyo, located in Nakatsugawa, Gifu Prefecture, is one of the few factories that prioritizes quality over productivity, completing all processes within a single facility. While they have previously produced OEM for overseas brands and their original lines "ENA" and "EnaLloid," they are now releasing the new line "Ena Eyewear ENALLOID" with Yoshikage Kajiwara (LOWERCASE) as producer.

Producer Kajiwara re-examined how eyewear, once an extension of the face, tells a person's story and becomes etched in history. "Ena Eyewear ENALLOID" adopts the inner concept of "The man with the glasses." Focusing on iconic men who wear glasses—such as actors, writers, artists, film directors, and architects—and their beloved eyewear, five types of glasses have been completed by updating essential eyewear designs with Ena Eyewear Kogyo's technical prowess. Upon closer inspection, each model evokes the person who inspired it.

Graphics by Noriharu Shimoda of SILENT POETS Shine

Backed by approximately 70 years of history, Ena Eyewear Kogyo's craftsmanship is evident not only in their comfort and polishing but also in the meticulous attention to detail. The hinges are a modern interpretation of the shapes found in European vintage frames. The connection between the front and the temples is reinforced with metal, and the increased surface area of this joint ensures a robust construction. The silver and gold metal parts, visible when folded, add an elegant touch while showcasing the product's aesthetic design.

Furthermore, the new line's logo and package design were handled by Noriharu Shimoda (SILENT POETS/sfd-studio2), whose powerful yet beautiful artwork perfectly expresses the concept of "Ena Eyewear ENALLOID."

Yoshikage Kajiwara
Representative of "LOWERCASE," a creative consulting firm. After serving as a buyer and merchandiser at BEAMS, he went on to announce numerous collaborations with various industries as a creative director. He has engaged in groundbreaking projects with diverse companies and brands such as NIKE, MOTOROLA, Disney, and LEGO, redefining the concept of select shops. His "hotel id+" project for BEAMS' 25th anniversary, undertaken with Sony, garnered attention as Japan's first design hotel project. He also concurrently held responsibility for multiple departments, including the IT strategy division. His published works include "TRANSIT TOKYO Gohan" (Kodansha) and "THE ESSENTIAL THINGS 100" (Yushusha).