Celluloid, Characterized by Deep Lustre, Creates Beauty and Substance

JINS introduces a new line of eyewear, "CELLULOID Yota Kakuda," launching November 19. Designed in collaboration with Yota Kakuda, the collection rigorously adheres to four design codes—Authentic, Classic, Modern, and Comfort—in pursuit of the ultimate basic. The frames feature a thoroughly neo-traditional form that highlights the beauty of celluloid.

Kakuda's signature minimalist aesthetic, stripped of excessive decoration, imbues these pieces. Crafted with a commitment to "Made in Japan" and "celluloid material," the result is a collection of minimal eyewear with a timeless, beautiful presence.

The frames feature an authentic shape that maximizes the appeal of celluloid, known for its deep lustre. The lineup includes four models, each in four colors, all with a classical impression. One color is exclusive to Hankyu Men's Tokyo.

The Limited Edition Color at Hankyu Men's Tokyo is "Yellow Demi"

Hankyu Men's Tokyo, with its spirit of pursuing authenticity, resonates with the ethos of this eyewear. "CELLULOID by Yota Kakuda" is currently available for pre-release at JINS Yurakucho Store, Hankyu Men's Tokyo.

Furthermore, Hankyu Men's Tokyo offers an exclusive "Yellow Demi" color. This shade complements all four models, including rounded Boston types and the trendy round type, allowing wearers to fully appreciate the unique character of celluloid.

This classical yet fashionable "Yellow Demi" is perfect for those seeking sophisticated eyewear that expresses individuality. It's a limited-edition color recommended for discerning users who desire both fashion and quality.

CELLULOID by Yota Kakuda
Price: ¥19,440 each
Release Date: November 19, 2015 (Thursday)
*Now available for pre-release at JINS Yurakucho Store, Hankyu Men's Tokyo
Models: 4 types, 4 colors
*Includes limited edition colors available at JINS Yurakucho Store, Hankyu Men's Tokyo

JINS Yurakucho Store, Hankyu Men's Tokyo
Business Hours: 12:00–20:00 (Mon, Tue), 12:00–20:00 (Wed–Fri),
11:00–21:00 (Sat), 11:00–20:00 (Sun, Holidays)
Location: Hankyu Men's Tokyo 7F
2-5-1 Yurakucho, Chiyoda-ku, Tokyo
Tel. 03-6252-5423