Shinkiyoshiwara: Unique Tenugui Towels from a Brand Inspired by a Gleaming City
Shin Yoshiwara | Shinyoshiwara
A fusion of bold graphics and concepts with delicate sensibility and skill.
Yoshiwara, a district that was once home to pleasure quarters during the Edo period and served as the setting for kabuki, novels, and films. "Shin Yoshiwara" is a brand that explores the alluring history of this area and translates it into chic and humorous Edo souvenirs. The new tenugui (hand towel), "O-nawa," features criminals bound by ropes and decorative knots. When unfolded, the striking graphic evokes various stories. Its dyeing technique is "Chusen," an ancient Japanese method where a stencil is placed on the fabric, and the pattern is dyed on both sides. It is a testament to delicate sensibility and skill. Please note that care is required during washing. It also makes a delightful souvenir for overseas visitors.


Product Name | Tenugui "O-nawa"
Price | ¥1,300 (excluding tax)
Okano Yayoi Shoten
http://shin-yoshiwara.com/