DESIGN /
PRODUCT
September 4, 2015
Pop-up Store Held at Isetan Shinjuku Store to Convey the Brand's Worldview | ASTRAET
ASTRAET
Pop-up Store Opens at Isetan Shinjuku
This autumn, ASTRAET, a fashion brand gaining attention for its recent launch of a menswear collection, will present "GALLERY ASTRAET-JAPAN NORMCORE-," a pop-up store expressing its worldview beyond fashion through art. The store will be held from Wednesday, September 9th, at Center Park/The Stage #2 on the 2nd floor of the Isetan Shinjuku Main Building.
Text by KAJII Makoto (OPENERS)
Art Selected with ASTRAET's Aesthetic Sensibility
A pop-up store, where fashion and art intersect, has appeared on the 2nd floor of the Isetan Shinjuku Main Building, showcasing ASTRAET's discerning taste in designs that express the essence of timeless classics while embracing both heritage and contemporary sensibilities.
First, a limited-edition leather clutch bag, available exclusively at the Isetan Shinjuku store and for pre-sale at the pop-up, will be introduced. These limited-production clutch bags are a testament to ASTRAET's unique craftsmanship in leather, featuring custom gold zippers—a special touch compared to the usual silver used in their regular collections. Both tote bags and clutch bags will be available.
Works by Daisuke Tsumanuma and Kenichi Yamada of "1012TERRA," featuring glass showcases, and botanical artworks by Yoko Uda, designer of the new brand "PAVILION!" from "logi plants&flowers," will be presented as a triple collaboration titled "ASTRAET×1012TERRA×PAVILION!," finished through the ASTRAET filter.
Additionally, select works by photographer Go Itami, chosen specifically for this pop-up store, will be exhibited and sold. Itami's photographs, which combine flatness with high definition, invite viewers to expand their own perspectives.
The latest works by "ADAM SILVERMAN," selected for this occasion, will be among the first to be exhibited and sold. Furthermore, rider jackets will be displayed and sold, featuring hand-painted sign art selected from the archives of sign painter NUTS of "NUTS ART WORKS" specifically for ASTRAET.
Also not to be missed at the pop-up store are T-shirts printed with sign art, and a special limited-edition release of a collection of NUTS's past works, complete with serial numbers.
"GALLERY ASTRAET-JAPAN NORMCORE-"
Date | Wednesday, September 9, 2015 – Tuesday, September 15, 2015
Location | Center Park/The Stage #2, 2nd Floor, Isetan Shinjuku Main Building
3-14-1 Shinjuku, Shinjuku-ku, Tokyo
Tel. 03-3352-1111 (General Inquiries)
Inquiries
ASTRAET
Tel. 03-6418-2917
http://www.astraet.jp/



