SHOT BY SHOOT BOXING

A Collection to Champion the Fighter

This year marks the 30th anniversary of the "Shoot Boxing Association," which champions "standing mixed martial arts" through punches, kicks, throws, and standing joint locks. To introduce its appeal and make it more accessible to those unfamiliar with the sport, they have launched an original lifestyle brand, "SHOT BY SHOOT BOXING." The inaugural collection, released on September 1st (Tuesday), features four items—T-shirts, tote bags, mugs, and towels—all centered around the concept of "championing the fighter." While incorporating the essence of Shoot Boxing, the simple, white-based designs are exceptional.