DESIGN /
PRODUCT
August 24, 2015
Swedish Watch Brand TID Watches Begins Full-Scale Launch in Japan
TID Watches
Contemporary Scandinavian Design for Everyday Wear
Swedish Watch Brand TID Arrives in Japan
TID Watches, a Swedish brand known for its minimal and cool design, has a proven sales record at The Conran Shop in Japan. While it first launched in Japan in February 2015, full-scale delivery is set to begin in August.
Text by KAJII Makoto (OPENERS)
To Wear Everyday
TID Watches is a watch brand that started in Stockholm, Sweden, in 2012. It is designed by Ola E Bernestål and Petrus Palmér, along with Jonas Pettersson and John Löfgren from the design unit FORM US WITH LOVE, who are gaining attention as the new wave of the Swedish design scene.
The brand name "TID" means "time" in Swedish, reflecting a philosophy of creating authentic, valuable products that endure over time. Characterized by functional and minimalist Scandinavian design, the brand's theme is "To Wear Everyday."
The Crown is Placed on the Left Side of the Face
The "No.1" collection, TID Watches' iconic product created in a Stockholm design studio, features a stainless steel case with a matte black ion coating for durability, paired with a glass face. The only branding is the name engraved on the side, with the face available in white and black.
The easy-to-read dial is distinguished by a second hand that encircles a circular marker at its tip. The generously sized crown is intentionally placed on the left side of the face for ease of use. The minimalist case design allows straps to be attached and removed without tools, screws, or hinges. The ability to customize with straps adds a fashion-forward element. The watches use Japanese quartz movements.
Embrace the allure of Scandinavian design products, increasingly recognized for their quality, through these timepieces.
Inquiries
T.N. Nomura
Tel. 03-5791-2617
http://tidwatches.com/



