As My Partner, My Smartphone Deserves to Be Stylish

IPHORIA was born in Berlin, Germany, in 2012, founded by designer Milena Jaeckel, who declares, "We want to be surrounded by stylish things." The brand has captivated fashionistas worldwide with its nail polish series, which immediately appealed to fashion-conscious women, as well as its iPhone cases boldly incorporating designs like fragrance bottles and animal prints.

With meticulous design to protect digital products, items that creatively combine materials, and all leather products handmade in Europe, these are highly regarded not merely as kitschy cases, but as genuine dress-up items.

Don't Miss the Pop-Up Shops!

Since its arrival in Japan, IPHORIA has been carried by retailers such as Restir, United Arrows, Francfranc, and Sogo Seibu, and is also available at Ray Beams, Urban Research Make Store, and অঞ্জুlobal Shop.

Furthermore, don't miss the pop-up shops: one on the 1st floor iPhone case section at Isetan Shinjuku until Monday, August 24th; another on the 1st floor of the general goods promotion area at LUCUA 1100 in Osaka from Wednesday, August 12th to Tuesday, August 25th; and one in the main building's 1st floor event space at Nihonbashi Mitsukoshi Main Store from Wednesday, September 2nd to Tuesday, September 15th.

The directly managed store opening on the 1st floor of Lumine Est Shinjuku on Thursday, August 27th, is scheduled to feature the full lineup of popular designs, including the 2015 new collection.


IPHORIA Directly Managed Store
Opening | Thursday, August 27, 2015
Location | Lumine Est Shinjuku 1F
3-38-1 Shinjuku, Shinjuku-ku, Tokyo
Tel. 03-5357-7288 (from August 27th)