Evoking American souvenir shops.

SECOND LAB., helmed by designer Kazuyuki Okada, derives its name from a portmanteau of "SECOND HAND" and "LABORATORY." Since its founding in 2011, the brand has proposed general goods inspired by the souvenir shops found throughout American towns.

Centered around iconic rug mats, their homeware and miscellaneous goods, produced domestically with an American aesthetic, are also appealing for their wide variety of sizes and colors.


While SECOND LAB has previously focused on items inspired by New York, this season introduces numerous new additions, including a California series and peace mark designs. The brand is also concentrating on creating new items such as its first-ever numbered socks and leather goods.

Focus on collaboration with Mark Gonzales.

Furthermore, the "Mark Gonzales" line, a regular collaboration with the world-renowned professional skateboarder, artist, and poet Mark Gonzales, features cushions and wall stickers.

The stickers, featuring Gonzales's signature hand-drawn characters like the iconic angel, are creating a buzz as "the boom returns."