Introducing V12's First Release: The Customizable Caddy Bag | V12

V12

Newly developed “wraptec” redefines the golf bag.

A new brand's interchangeable golf bags.

With the concept of "Golf Addict," a new brand, "V12," launched in late September, offering creative products with a free-spirited approach previously unseen in the golf world, aimed at fashion-conscious golfers. Its first product, an "interchangeable caddy bag," has now been announced.

Text by KAJII Makoto (OPENERS)

Watch the official site's short film.

V12 has developed "wraptec," an interchangeable caddy bag technology that challenges conventional golf bags. The brand incorporates essences from various cultures, including music, art, and industrial design, into its bags.

Just as you coordinate your outfit for the fairway, with a single caddy bag body, you can switch covers to match your mood.

Leading up to the release of the first interchangeable caddy bags, the official website features a new short film directed by Sen Mitsuji, a fashion model and acclaimed video creator. The film expresses the brand's unique worldview, challenging the norms of the golf industry.

Interchangeable caddy bag
Models: 13 for men / 12 for women
Price range: Set including body from ¥69,120 / Covers only from ¥37,800
Release date: Late September 2015
Retailers: Official website, BEAMS GOLF stores, major department stores nationwide, etc.

Inquiries
4matto inc.
Tel. 03-5358-0722
http://www.v12golf.com/