A Concept Shop Without a Team Name

'+B' features a lineup of vintage-like products that evoke the long history and tradition of baseball, a sport loved for ages. These include daily necessities crafted from high-quality leather, wood, and fabric used in professional baseball equipment. The collection offers goods and apparel that naturally blend baseball into everyday life, subtly conveying its essence.

It's groundbreaking for a professional baseball team's official shop not to bear the team's name. This reflects a strong desire to 'collaborate with leading creators in various fields to maximize baseball's appeal and help more people rediscover its value.'

Promoting Baseball's Charm, Even on Non-Game Days

Yu Yamada of method, who supported the product merchandising and handled the shop's visual merchandising, shared his involvement: 'I was initially invited by Iku Hirose of Tone and Matter, with whom I've worked on other projects, to join the founding team of +B. I felt this was a rare opportunity to be involved with a professional baseball team, and I was drawn to the caliber of the team members, so I decided to participate.'

'The product selection is designed to appeal not only to DeNA BayStars fans but to all baseball enthusiasts, and even to those less interested in baseball, with a strong emphasis on everyday usability. We aim for this facility to transcend the boundaries of a single team's shop, becoming a place that daily creates opportunities to showcase baseball's appeal and share its fun and wonder with as many people as possible, whether on game days or non-game days,' he commented.

Enjoy Delicious Coffee at Yokohama Park, 'Yokohama's Ballpark'

At '+B,' the attached coffee stand 'BALLPARK COFFEE' serves specialty coffee meticulously drip-brewed from fine beans, further enhancing the charm of spending time surrounded by baseball.

BALLPARK COFFEE uses coffee beans carefully selected by 'OBSCURA COFFEE ROASTERS,' a specialty coffee shop in Sangenjaya known for its in-house roasting. They offer four types of single-origin beans—meticulously sourced for their origin and producer, imported with strict freshness control, and roasted to perfection for each bean type—along with one original blend. These are single-origin beans harvested from a single variety of seedling, with a clear origin, region, and processing method, and are not blended.

The original blend, 'BALLPARK BLEND,' is reportedly enjoyed by Yokohama DeNA BayStars players, managers, and coaches. Experience a life with baseball' while feeling its presence at 'Yokohama's Ballpark,' Yokohama Park.