A New Film to Showcase the BoConcept Brand

Actor Mads Mikkelsen is one of today's most talked-about actors, known for his role as Le Chiffre in the James Bond film "Casino Royale," his Best Actor award at the 2012 Cannes Film Festival for "The Hunt," and his role as Dr. Lecter in the globally hit TV drama "Hannibal." His latest film, "The Salvation," received a standing ovation after its screening at the 2014 Cannes Film Festival.

Regarding "THE CALL," the new film produced by BoConcept, Mads Mikkelsen commented, "As an actor, I want to act. Of course, the main goal of this film is to sell furniture, but BoConcept expected my acting skills and didn't just hire me to say 'BoConcept is wonderful.'"

Furniture as the Perfect Backdrop for Mads's Finest Performance

BoConcept CEO Torben Paulin said, "We wanted to create something of value that many people would want to watch. Naturally, Mads's acting and BoConcept's design captivate people worldwide and certainly contribute to raising BoConcept's brand awareness. We felt it was important to have entertainment factors that would make people watch the film until the end, enjoy it, remember the experience, and want to share it with others."

In the film, the protagonist's home, played by Mads Mikkelsen, is entirely decorated by BoConcept. It's also worth noting that displays featuring Mads Mikkelsen can be seen inside BoConcept stores worldwide.

Two films were produced featuring Mads Mikkelsen, with the second film, "THE GUEST," to be released at a later date.

BoConcept Aoyama Store
2-31-8 Minamiaoyama, Minato-ku, Tokyo
Tel. 03-5770-6565
Opening Hours | 11:00–19:00 (Mon–Fri)
11:00–20:00 (Sat, Sun, Holidays)
http://www.boconcept.co.jp/