BRITA SWEDEN is a textile brand by a mother and her two daughters, inspired by Sweden's rich nature. This autumn marks the full-scale launch of its new series in Japan.

The lineup includes throws from the "Merino Mix Series" made with merino wool, and throws from the environmentally conscious "Recycled Cotton Series." It also features rugs from the "In & Outdoor Rugs" made of plastic foil material.

The throws are versatile items, perfect not only as lap blankets or wraps but also as sofa covers or bed linens. The Merino Mix Series features gentle hues in earth tones reminiscent of forests, soil, and the sky.

Furthermore, the Recycled Cotton Series emphasizes the creation of a sustainable society by switching to 100% recycled cotton for all its cotton products. Beyond their comfortable texture, the fact that they are machine washable is a significant point for everyday use.

And the In & Outdoor Rugs, suitable for both indoor and outdoor use, are stain-resistant and easy to care for, making them ideal as kitchen mats. They can be used for a long time while retaining their original texture.

Why not find your favorite textile from the abundant lineup and welcome the new season?

Merino Mix Series (3 Throws)
SEZIM, RAINING, EARLY BIRD
Size | 130×170cm
Price | ¥18,000 each (excluding tax)
Material | Merino wool, Cotton, Nylon
*Available in 3 colors each (colors vary by pattern)

Recycled Cotton Series (2 Throws)
FLORENS, CONFECT
Size | 130×170cm
Price | ¥12,000 each (excluding tax)
Material | 100% Recycled Cotton
*Available in 3 colors each (colors vary by pattern)

In & Outdoor Rugs (Rugs)
New Patterns: SEASONS (2 types)
Size/Price | 70×100cm ¥12,500 each (excluding tax)
Size/Price | 70×150cm ¥20,000 each (excluding tax)
Material | Plastic foil
Color Options | Berry, Sunny

RITA
Size/Price | 70×100cm ¥12,500 each (excluding tax)
Size/Price | 70×150cm ¥20,000 each (excluding tax)
Material | Plastic foil
Color Options | Concrete (new color), Dusty Rose (existing color)