arflex | Announcing the 2013 New Collection: A Beautiful Way of Living
arflex | The Art of Living
New additions to complement your current living style
2013 New Collection
Arflex's 2013 new collection has arrived in stores. Designed with an eye toward evolving living styles, shaped by the proliferation of digital devices, advancements in broadcast media, and a growing emphasis on family values, the collection features the open and dynamic new sofa, "BRERA," alongside new sizes for popular Arflex series.
Text by KAJII Makoto (OPENERS)
Creating a new form of gathering, functionally and stylishly
Sofa | BRERA Design: Sergio Brioschi
Born from the theme "A New Form of Gathering," this is an original, luxurious sofa from Arflex Japan, designed by Italian designer Sergio Brioschi, embodying openness and dynamism.
Its characteristic "peninsula" design, with units lacking backs or arms, creates a sense of openness and flow, enabling an expandable living style that connects with the surrounding environment. A variety of tables are also available to enhance the sofa's comfort.
190 Arm Sofa (W1900×D970×H635 SH435mm) ¥833,850–¥1,566,600, other variations available
Table | BRERA Design: Sergio Brioschi
These tables, designed to enhance the comfort of the "BRERA" sofa and stylishly accent the entire living space, come in configurations for center tables, side tables, and console tables.
Their appeal lies in the versatile size settings, allowing them to be used as armrests, or placed outside the sofa like a desk, adapting to various needs.
In addition to wood finishes for the tabletops, the center and side tables can be specified with expressive marble, while the console and service tables offer choices of fabric or leather.
Center Table (W1200×D700×H335mm) Wood finish from ¥303,750–, Marble from ¥452,550–, other variations available
PERCH Design: C.O.D.
"Perch" means a resting place for birds. The popular lounge chair "PERCH," known for its user-friendliness, now has a low-back chair and ottoman added to its lineup.
The armless design allows for easy standing and sitting, and the elastic material gently cradles the body for exceptional comfort. Its lightweight construction makes it easy to move, and the simple cover system allows for effortless style changes. It serves as a versatile accent piece in various settings.
Low Back Chair (W670×D685×H705 SH365mm) ¥129,150–¥199,500, Ottoman (W580×D400×H375 SH350mm) ¥51,450–¥78,750
Stool | TINA LOUNGE Design: Motomi Kawakami
The popular "TINA LOUNGE" series, a signature Arflex item known for its low, relaxed seating, now includes a stool.
The seat height is set at 350mm to align eye levels with someone seated on a sofa. This item, which further enhances the expandable living style, also draws attention for its beautiful woven texture.
Size and price
Stool (W500×D435×H350mm) ¥43,050–¥69,300
The "OMNIO" sofa, a signature Arflex model since its launch in 2010, now features a deep type with a seat depth increased by 200mm.
OMNIO is a layout-free modular sofa whose units can be freely reconfigured to adapt to lifestyle and environmental changes. When combined with the conventional size, it allows for unprecedented freedom in how one relaxes, such as lounging or lying on the sofa, experiences not possible with previous unit types.
Size and price
Sofa (W3400×D3080×H620 SH375mm) from ¥1,149,750–
A console table has been added to the "BRACCO" table, originally released in 2010.
This versatile living table offers a variety of uses. Particularly when combined with the "OMNIO" sofa, it can be placed not only as a center table but also on the side or back of the sofa, effectively connecting the surrounding space and accommodating diverse styling and functional needs.
Console Table (no shelf) (W1070×D320×H550mm) ¥100,800–¥106,050, Console Table (with shelf) (W1070×D320×H550mm) ¥103,950–¥109,200
Arflex Shop Tokyo
1-1-40 Hiroo, Shibuya-ku, Tokyo, Ebisu Prime Square 1F
Tel. 03-3486-8899
Opening Hours | 11:00–19:00
Closed Wednesdays
http://www.arflex.co.jp





