Soft, Durable, and Comfortably Textured Linen

In Japan, "linen" is often perceived as a material for summer wear. However, there are actually nearly 20 types of flax, with various uses. Generally, the flax fibers commonly encountered in daily life are "linen" (from flax plants) and "ramie" (from Boehmeria nivea).

Linen is said to be the oldest fiber known to humankind, existing for over 30,000 years. It has been used in sacred rituals in Egypt, at European weddings, and even at formal royal banquets today. Derived from the flax plant, an annual herb cultivated in cooler regions of Northern Europe, it is known as "The Noble Fiber" for its elegance and grace, making it a preferred choice for bedding and table settings in world-renowned hotels.

Ramie, on the other hand, is made from perennial plants cultivated in hot and humid regions like Southeast Asia and is commonly used for fabrics like the rough, crisp linen textiles often imagined when thinking of "linen."

Linen is soft yet durable, smooth, and pleasant against the skin. Unlike the common perception of linen, it can be used year-round, is resistant to wrinkles, strong, and easy to care for. Furthermore, it possesses antibacterial, insect-repellent, and deodorizing properties, making it particularly suitable for bedding and undergarments.

"GRAND FOND BLANC" proposes "Luxury Line Life" using this "linen," a fiber that harmonizes with Japan's climate and environment. Sales are scheduled to begin in February next year at major department stores, select shops, and the official online store nationwide. Information will be updated sequentially on the official website starting this month.