New Sofa Concept: "A Hugging Comfort"

It has been 10 years since a.flat began crafting sofas in Thailand, with a focus on ethical manufacturing and the beauty of aging materials. What started with just three artisans has grown to involve over 100 craftspeople today. a.flat takes pride in contributing to the local community through job creation at its factory in Thailand.

The new sofa, "TEN High Back Sofa," launching this autumn, is themed around "a sofa that grows with the family." To encourage long-term use, the armrests are detachable, allowing the sofa to adapt to each individual's life stage. Crafted in collaboration with artisans to suit Japanese body types, this sofa is designed to evolve joyfully with the family's changing needs.

The material used is Yang Na solid wood, found only in Southeast Asia. It is finished with an oil-based coating that enhances its rich texture, highlighting the natural beauty and feel of the wood grain. A vibrant selection of fabrics is available, including supple natural materials like linen and cotton, as well as easy-care artificial leather. Covers can be chosen from 45 colors.

Furthermore, for every sofa purchased, a.flat supports seedling cultivation, and buyers receive a certificate of appreciation from the Lao government as proof of their contribution to environmental conservation.

Five Traditions Selected: The Thai Crafts Project

The theme is "Beauty thing follows Beauty mind." The "Thai Crafts Project" by a.flat introduces five traditional items selected under the direction of Hiroyasu Tachikawa (t.c.k.w).

"The crafts made in Thailand are imbued with wonderful intentions. They help women achieve financial independence, prevent families from separating, and free people from undesirable labor. The people of these regions process local materials, passing down the wisdom of their ancestors while working with their own hands. Yet, these creations are not compromised in function or beauty; they exude an astonishingly delicate charm. They are not driven solely by economics, but by a desire to liberate people. The work that supports the future of our world is sustained by hardworking women," says Tachikawa.

The five traditions selected from the region include: Ripaow baskets with intricate craftsmanship, favored by the Thai Royal Family; Doi Tung rugs, developed with support from the Thai Royal Project; textiles and baskets, preserving the traditional skills and supporting the livelihoods of the Karen people, which began in 1977 with the fair trade principles of American Kent; delicate bamboo crafts by Pranee, who later became a Living National Treasure; and Nen Naa, a studio of natural dyes and weaving passed down among village women.

This "Thai Crafts Project" supports people not only towards economic independence but also towards enriched lives, enabling them to live ordinary lives with their families, through these crafts.