BE@RBRICK's 25th Year Begins! Popular Titles and Acclaimed Artists Gather for "BE@RBRICK SERIES" | MEDICOM TOY
MEDICOM TOY
BE@RBRICK SERIES 51
The BE@RBRICK series, released twice a year (July and December) in blind boxes, offers a glimpse into its contents. The latest installment, "BE@RBRICK SERIES 51," boasts a powerful lineup, marking the 25th year since BE@RBRICK's inception. We'll introduce them all!
Born in 2001, the year the teddy bear celebrated its 100th anniversary, BE@RBRICK from MEDICOM TOY was conceived with the concept of a "digital teddy bear image." The 70mm tall figure is composed of nine parts: head, torso, left arm, left wrist, right arm, right wrist, waist, left leg, and right leg. The fundamental rule is to express everything through print alone, without any additional parts, leading to the release of numerous variations over the years.
Among these, the "BE@RBRICK SERIES," released twice annually in July and December, features items divided into themes such as "BASIC," "JELLYBEAN," "PATTERN," "FLAG," "SF," "CUTE," "ANIMAL," "HERO," "HORROR," and "ARTIST." These are distributed in blind boxes with varying rarity. Priced affordably at ¥550 each, this series appeals to a wide audience beyond just collectors.
Here, we present the lineup for the latest installment, "BE@RBRICK SERIES 51." The "BASIC" features a bright, clear sky blue, "JELLYBEAN" showcases gem-like patterns, and "FLAG" displays the Vatican flag.
From left to right: BASIC, JELLYBEAN, and FLAG from "BE@RBRICK SERIES 51"
Furthermore, as is customary each release, guest artists and popular titles span a wide range from fashion to anime. The release is scheduled for late December 2025. For those looking to start collecting BE@RBRICK, why not begin here?
EGONlab.〈PATTERN〉
EGONlab., a Paris-based wear brand founded by Florentin Glémarec and Kévin Nompeix, presents "Bigouden embroidery," originating from the Brittany region of France, as the core of its Spring/Summer 2026 collection, now reimagined for BE@RBRICK.
Eddie, the iconic character from the legendary British heavy metal band Iron Maiden, who spearheaded the "NWOBHM" (New Wave of British Heavy Metal) movement in the early 1980s, is now immortalized as a BE@RBRICK.
Following the critical acclaim of its predecessor, "JUNK HEAD," worldwide, the highly anticipated stop-motion animation "JUNK WORLD" delves deeper into its established world. Set in a vast and intricate underground realm 1042 years in the past, it tells a story of a lost future.
From the musical-turned-film "Wicked," featuring the "Wicked Witch" Elphaba and the "Good Witch" Glinda. The film, presented in two parts, concludes with "Wicked: For Good," scheduled for release in Japan in March 2026.
Andy the Mouse, created by artist Seiji Matsumoto, joins the BE@RBRICK family. Andy is a little mouse without a tail, always thinking about cheese and his favorite pastime: snuggling between slices of it.
Snake Eyes, a fan-favorite character from Hasbro's "G.I. Joe" toy line, familiar from animated series and live-action films, makes an appearance as a BE@RBRICK.
Released in 1975 by Tomy (now Takara Tomy) and becoming a massive hit, "Operation: Blackbeard," a long-selling product celebrating its 50th anniversary this year, is represented by the pirate "Blackbeard" as a BE@RBRICK.
The popular anime series, which depicts the harsh fate of girls who fight against humanity's enemies in exchange for their wishes being granted, is set to release its new film "Puella Magi Madoka Magica the Movie: Walpurgisnacht Rising" in February 2026. From this series, the extraterrestrial "Kyubey" appears as a BE@RBRICK.
The portrait of Barbie, the world's most famous doll from Mattel, created by Andy Warhol in 1986, the year before his death, is now available as a BE@RBRICK.
Experience a new texture that is chewy yet melts "fluffy and melty" in your mouth. "Ai-mu-kun," the brand character from the Japanese fresh donut specialty store "I'm donut ?," makes its debut as a BE@RBRICK.
Loved worldwide since its creation in 1958, the lollipop candy "Chupa Chups" features an iconic logo based on a sketch drawn by Spanish artist Salvador Dalí in a restaurant.
Having surpassed 100 million cumulative shipments worldwide by July 31, 2025, the handheld digital pet "Tamagotchi," released by Bandai in 1996 and sparking a global phenomenon, appears as a "Bearbrick" to commemorate its 30th anniversary.
