2015 Milan Salone Latest Report | YOOX.COM

YOOX.COM

Feature | Salone del Mobile.Milano 2015

Exclusive Collection from Milan's Rising Designers

Celebrating its 15th anniversary this year, YOOX.COM has launched a project to honor Milanese craftsmanship. At the recent Salone del Mobile.Milano, YOOX.COM unveiled an exclusive collection, now available on the site. This limited edition line showcases the best of YOOX.COM's design curation.

Text by Yuzu Kuromiya

Milanese Design, Steeped in Craftsmanship

The newly launched "Made in Milano @ yoox.com" project celebrates Italian design, craftsmanship, and the talent, creativity, and emerging artists of Milan. Eight brands, all based in Milan, were carefully selected to create special, YOOX.COM-exclusive items.

The selected emerging designers are Osanna Visconti di Modrone, Laboratorio Paravicini, Borromeo & De Silva, Francesco Meda, Attico Cristina Celestino, Elena Salmistraro, Ilaria Innocenti, and Valentina Cameranesi.

The collection features unique, inspiration-filled items such as tables, candles, and jewelry boxes. The project's visual identity incorporates a print of Milan's iconic Duomo cathedral, selected from the archives of design master Fornasetti.

During Milan's Design Week and the Salone del Mobile.Milano, an exhibition was held at the Pinacoteca Ambrosiana. This event allowed visitors not only to view the works but also to purchase them on-site. The brands' official social media channels provided live streams of the opening and a performance by Barnaba Fornasetti.