Milan Salone 2014: Latest Report | nendo

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Feature: Milan Salone International Furniture Fair 2014

New Works by "nendo" to be Unveiled at 20 Milan Locations

Nendo, the design office led by Oki Sato, operates with bases in Tokyo and Milan, engaging in a wide range of activities across architecture, interiors, products, and graphics. During the Milan Salone, commencing Tuesday, April 8th, nendo will present new products at 20 venues, including the main exhibition hall, Fiera, and various locations throughout the city, featuring their solo exhibition "works by nendo."

Text by KAJII Makoto (OPENERS)

From Furniture to Daily Necessities: Many New Creations This Year

At this year's Milan Salone solo exhibition, "works by nendo," the studio will unveil "brushstroke" for Glasitalia, a collection of eight items including side tables and consoles. This collection achieves natural textures reminiscent of wood grain and stone by first applying a brush-painted finish to the back of transparent glass, followed by a spray-painted layer in a different color.

Additionally, "Camper tribute by nendo" for Camper, based on the "Beetle" model, features a design where the entire shoe is enveloped in woven laces. By elevating the laces from a supporting role to the main element, a new aesthetic is created, resulting in a functional shoe with an excellent fit.

"brushstroke" for Glasitalia

"Camper tribute by nendo" for Camper

Furthermore, the watch series "watch collection 'draftsman' for by｜n," named after the drafting tools used by draftsmen who create precise blueprints and drawings, features a design where the markers are laid out like a ruler. To emphasize the ruler-like quality, the markings are printed directly onto the glass rather than the dial.

"watch collection “draftsman” for by｜n"

"rassen" for 箸蔵まつかん by｜n meister

Also appearing are "magne-hinge" for by｜n, eyeglasses with easily detachable temples that are secured by magnets instead of screws, reducing concerns about loosening or damage; the STATIONARY COLLECTION "flip pen" for by｜n, a pen where almost the entire body is the cap; and "chocolate-paint" for by｜n, chocolates presented like a paint set.

STATIONARY COLLECTION "flip pen" for by｜n

"chocolate-paint" for by｜n

In addition, items for enjoying design in daily life will be presented, such as "rassen" chopsticks for 箸蔵まつかん by｜n meister, created in collaboration with 箸蔵まつかん, and "sekki," a set of three dessert cutlery pieces (spoon, fork, knife) for ラッキーウッド by｜n meister.

"rassen" for 箸蔵まつかん by｜n meister

"sekki" for ラッキーウッド by｜n meister

"by｜n" Shops Open in Japan

The "by｜n" shops, which will also feature products unveiled at this Milan Salone, will become available for purchase in Japan. A store opening has been decided at Sogo & Seibu.

The product lineup is divided into two categories. Under the concept of "solving small daily inconveniences through the power of design," items are co-developed with renowned Japanese manufacturers, ranging from interior goods such as towels, chopsticks, and fragrances, to fashion items like eyeglasses, necklaces, and shirts.

"heads or tails" for Pen magazine

"print-chair" for Milan Design Week

"by｜n meister" offers eight categories developed in collaboration with traditional Japanese workshops and manufacturers: woodworking, cutlery, Arita porcelain, Japanese paper, Nishijin weaving, wire mesh crafts, lacquerware, and Wakasa chopsticks (available from May onwards).

The collection features high-quality products characterized by nendo's sophisticated design and the superb craftsmanship of its partners. Shops will open at Seibu Ikebukuro Main Store and Seibu Shibuya Store in April, followed by Sogo Yokohama Store in the autumn.