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December 24, 2020
Swedish gear maker Thule launches content media "Thule Magazine" | THULE
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THULE
Guests from Diverse Fields Share Their Appreciation for THULE
THULE is a Swedish gear maker renowned for its consistently tough and stylish products. The company has now launched "Thule Magazine," an online media platform featuring interviews with notable figures from various fields.
Text by WASEDA Kosaku (OPENERS)
The Intersection of Life, Work, and THULE with Creators and Athletes
Founded in Sweden in 1942, THULE is a gear manufacturer.
Under its corporate slogan "Bring your life," the company offers a wide range of products, from car carriers to professional outdoor backpacks, daypacks, travel luggage, and strollers.
It boasts the world's largest share in the car carrier market and is a global premium brand loved in over 140 countries.
The company has launched "Thule Magazine," a content media platform designed to deepen appreciation for THULE's appeal and worldview. This online magazine features interviews with guests active in fields such as media art, sports, and architecture.
The interviews delve into the guests' work, perspectives, life stories, and their actual use of THULE items.
The lineup includes both well-known industry figures and individuals recognized in niche fields, offering fresh insights. Readers can gain a glimpse into topics, work strategies, and daily philosophies that have not been widely shared before.
The content also explores how guests use THULE products—such as backpacks, carry-on bags, and briefcases essential for business and daily life—and what criteria they prioritize when selecting bags.
THULE items are designed to enhance people's lifestyles. Thule Magazine is filled with hints to enrich and color your life. We encourage you to visit the site and find inspiration.